It then quotes Apple founder Steve Jobs himself: It's arguably a tad dramatic, yes, but Epic's lawsuit against the California-based tech giant references this "breathtaking advertisement" in page one of its lawsuit again Apple. The final part of Apple's video suggests that their Macintosh computer's launch would ensure that real-world 1984 doesn't play out as it does in Orwell's work, which is famed for its depiction of a culture of subservient humans working under the yoke of manipulative politicians and businesses. While many will see Apple as the buttoned-up, corporate company that makes trillions of dollars, this commercial is a timely reminder that the organisation was once a scrappy startup that wanted to help PC users break away from IBM's stranglehold on the then fledgling industry.
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